Sony Launches G Master Lenses

Sony has just announced the arrival of 3 new flagship lenses, the G Master series. The line up boasts an impressive range of professional grade glass with 3 new models including 24-70mm F2.8 Zoom, 85mm F1.4 Prime and 70-200mm F2.8 Zoom delivering sony's best yet sole brand lenses. Possibly the best part of the G master zoom lenses is the constant F/2.8 aperture whether its in close or zoomed in all the way, you always have the option to shoot wide open. Some very nice portrait zooms indeed!

Could we could expect some of the best glass to come from sony in a long time, maybe ever? Do we all need a G master to take great photographs? Or are we just immersing ourselves deeper into a realm of needs versus wants. For me, I know which one is winning, I can't deny the simple beauty of the G master range.

“Our new flagship G Master brand features the finest and most impressive group of lenses that Sony has ever brought to market,” said Vivek Handoo, Head of Digital Imaging, Sony Australia and New Zealand. “We have designed these lenses to ensure that the G Master brand will inspire and ‘wow’ photographers and videographers for years to come.”

Available as of march 2016 Pricing currently (3/6/16) is as follows:

G master FE 70-300mm F/4.5-5.6 - $1,995.95 AUD

Sony E-mount SELp28135G 28-135mm F4 G Power Zoom - $2,698 AUD

Sony E-mount FE 85mm F/1.4 GM SEL85F14GM - $2,660 AUD